Articles and guides
Things worthknowing beforeyou spend money.
We publish selectively rather than constantly. Everything here is written to be useful on its own, including to people who never become clients.
Articles
Practical,not theoretical.
AI Search: What Local Businesses Need to Know
Google AI Overviews and ChatGPT now recommend businesses. What that changes, what it does not, and what to do this quarter.
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The 30-Minute Google Business Profile Checklist
Nine monthly checks that keep a local business in the map results. Half an hour, no software.
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How Much Should a Small Business Spend on Marketing?
The percentages everybody quotes, when to ignore them, and a method for setting a budget from what a customer is worth.
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Marketing Around Season on the Treasure Coast
Snowbird season, the summer lull and hurricane season each change what works. A month-by-month plan.
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How to Get More Google Reviews Without Begging
When to ask, how to ask, what Google and the FTC will not allow, and how to handle the unfair ones.
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How UX Web Design Can Convert Visitors into Customers
Why doubling your conversion rate beats doubling your traffic, and the specific changes that move it.
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Mastering the Art of the Call to Action
Placement, wording, and the friction that quietly costs most websites their inquiries.
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Choosing an agency,including whetherto choose us.
How to Choose a Marketing Agency
Six questions worth asking any agency, with our own answers to each.
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The standards we hold ourselves to, written plainly enough that you can hold us to them.
Learn moreAre We the Right Fit for You?
An honest assessment of who we suit and, just as importantly, who we do not.
Learn moreBy market
Marketing inyour town.
Which Channels Work in a Small Market
An honest assessment of where a small town business should spend first, and what to skip.
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Why strategies that win in a small town fail in West Palm Beach, and what to do instead.
Learn moreGetting Into the Map Results
What actually decides who wins the three local map positions.
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