Internet marketing
Amplify your reach.Maximize your impact.
Internet marketing is not one channel. It is the discipline of making several channels work together instead of competing for the same budget.
Overview
Businesses usually arrive at internet marketing one piece at a time. A website, then somebody suggests SEO, then a Facebook page, then Google Ads because a rep called. Each decision made sense on its own. Together they rarely add up to a strategy.
The channels should feed each other
Search tells you which terms convert, which tells you what content to write. Content gives social media something worth posting. Social builds the audience that email converts. Paid advertising fills the gap while organic visibility is still being built. Run in isolation, each is weaker.
Start where the return is fastest
We do not begin everything at once. For most businesses the sequence is: fix the website so traffic converts, secure the search visibility that produces enquiries without ongoing ad spend, then add paid channels to accelerate, then build the audience assets that reduce future acquisition cost.
Measured together
One report covering everything, showing what each channel cost and what it produced. The most common problem we inherit is a business spending across four channels with no way to tell which one is generating the enquiries.
Adjusted continuously
Budget should move toward what is working. That requires actually looking at the numbers monthly and being willing to stop doing something that is not earning its keep, even if it was somebody's idea originally.
What is included
What the workactually involves.
Search visibility
Organic and local search work that produces enquiries without paying per click.
Paid media
Search, display, and paid social managed against cost per enquiry.
Website and conversion
The destination all the other channels send people to, built to actually convert them.
Social and content
Consistent publishing that builds an audience and gives search something to index.
Email and retention
The channel that lowers your future acquisition costs by selling to people who already know you.
Unified reporting
One monthly report covering every channel, so you can see what is actually working.
Related
Works wellalongside.
Search
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Tell us where your business is stuck and we will show you the fastest way forward. The first conversation is free and useful.
